Hangzhou, as the capital city of Zhejiang Province, is a center city in the Yangtze Delta and a traffic pivot in Southeast China. The resident population in 2011 was 8,700,400, in which the population of urban citizens is 6,372,700, accounting for 73.25%, and rural population is 2,327,700, accounting for 26.75%. Hangzhou has eight districts involving Shangcheng District, Xiacheng District, Gongshu District, Jianggan District, West Lake District, Binjiang District, Xiaoshan District, Yuhang District and 5 counties such as Fuyang, Jiande, Lin'an, Tonglu, and Chun'an.

 

The total social retailgoods consumption for the whole year amounted for 229.777 Billion RMB, increased by 18.2%; Meanwhile, rural retailgoods consumption amounted for 22.725 Billion RMB, increased by 21.4%. Seeing value of retail sales by industry, wholesale and retail trade industry amounted for 184.522 Billion RMB while catering industry reached 22.53 Billion RMB.

 

With a long history of 2200 years, Hangzhou is one of the seven ancient capitals in China. It is also an important scenic tourist city and historic cultural city approved by The State Council. As the saying goes, "in heaven there is paradise, below there are Suzhou and Hangzhou". Since ancient times Hangzhou is frequently considered as a good spot to have travels. The total tourism revenue in 2009 is about 72,223,000,000 RMB. In 2020, Hangzhou will be a branded tourist city with its both international and domestic strong fame---- “Oriental Leisure City”, “City of Quality Life”, and “Heaven of Happiness”.

 

The largest exchange center for agricultural products and by-products in Eastern China is located in Hangzhou, which is known as “Aircraft Carrier” for agricultural products and by-products. Its establishment costs a total of 6 Billion RMB. Zhejiang Food Market is the best place for food sales and logistics in China market and it has also become a new home for headquarters of Chinese food enterprises.

 

There are many bonded commodities trading centers finished in Xiaoshan and Binjiang Districts. It is reported that a wine mall with the largest scale both international and modern will be constructed in Hangzhou.

 

The biggest manufacturing base of fresh milk and related products is well established in Wukang, Huzhou, Zhejiang. The biggest manufacturing base of green food preservatives is located in Yuyao, Zhejiang. A big manufacturing base of green food is in Cixi, Zhejiang. The biggest manufacturing base of bean products will be built in Bingjiang District, Hangzhou. ……

 

With developed private economy and large consumption potential, Zhejiang has become the barometer of Chinese economy. FOODEX China 2013 will be held in Hangzhou Peace International Exhibition Center in September, it is co-forged by Zhejiang Council for the Improvement of International Trade, International Chamber of Commerce and Food & Beverage Online(21food). On the occasion, lots of famous branded food enterprises home and abroad will converge into one place-Foodex, and join hands for a business-generating party. It is a fabulous opportunity for food enterprises to keep updated with market latest information, to promote brand popularity, and to upgrade their market share.